WSP Engineering Ltd, a leading provider of engineering solutions to the FMCG sector, is excited to announce its rebrand to Irideum, marking a pivotal moment in the company’s evolution and ongoing commitment to innovation and excellence.
The new brand, inspired by the concepts of “iridescence” and “iridium,” reflects the company’s dedication to growth, diversity, and forward-thinking solutions. Irideum embodies the brilliance, adaptability, and dynamic vision that has always been at the core of its operations.
“Our rebrand to Irideum is much more than a name change – it’s a statement of who we are and where we are going as a company,” said David Pickup, Director of WSP Engineering. “We are excited to embrace a modern identity that represents our commitment to delivering innovative engineering solutions while continuing to uphold the values and quality our clients trust.”
As part of our rebranding journey, we want to assure our clients, suppliers and partners that there will be no changes to our operational structure or the services we provide. The rebrand will not disrupt the quality or reliability of our offerings—you can continue to expect the same high standards and exceptional results you’ve come to trust.
Our new name, Irideum, reflects our modern and innovative approach while reinforcing our strong position within the industry. While our branding evolves, our core mission—to create and deliver an unrivalled engineering service to the FMCG industry, promoting innovation and sustainability—remains steadfast and unchanged.
Looking Ahead
Irideum is poised to continue its growth trajectory, delivering cutting-edge engineering solutions and services that meet the evolving needs of the FMCG industry. The new name symbolises a fresh chapter in its journey, rooted in the same dedication to quality and innovation that has defined its success from the outset.
The phased rollout of the new brand has already started, as of the 1st of January 2025, resulting in changes to our visual materials, digital presence, and communications.
To ensure a seamless transition, we will initially operate as ‘WSP Engineering trading as Irideum’, before the WSP brand is dropped entirely from our identity during February 2025.
For more information, or for any questions about Irideum and our services, please reach out to our team using the contact details below.
Copyright WSP Engineering, trading as Irideum, 2025 | Website by Vandal Marketing
